Awning Ideas / February 23, 2019 / Dominique Massey
But an addition that can be a real difference maker both in attractiveness and functionality is the porch awning. An awning for the porch can give you protection against harsh weather (independent of the season) help you save on heating and cooling all while adding an attractive feature to your home. A well-chosen and well-placed awning can make your porch a desired place to gather while offering in many cases an all-seasons shelter against the elements. There is no end to the variety of colors and styles of awnings and awning material with which you can dress up the porch. The strongest awnings are built by and large with a primarily metal structure. Aluminum seems to be the common metal of choice in most cases. Lightweight and sturdy the best of them are built to last a lifetime.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.