Awning Ideas / February 23, 2019 / Dominique Massey
Originality is the basic requirement for branding success. Tailored designs with well-suited texture and color make the right impact. You need to work with your contractor to come up with a design that is unique and capable of creating your own unique identity. You have to be clear about your objective as it will define the contours of your campaign. A house is not really a home if it doesn t provide comfortable living to it s inhabitants which is why residential awnings are an important addition to any outdoor living area. A well placed awning that brings form and function to your landscaping can also open up your home by creating a moderate transition between the enclosed spaces indoors and the natural surroundings outside.
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.