Awning Ideas / February 22, 2019 / Ina Hebert
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
Retractable awnings allow you to have fun outside without getting burnt by the sun or overheating. They let you create a comfortable space outdoors to enjoy in the summertime. Patio awnings as well as those on porches and decks make it possible to eat a meal outdoors or sit in the shade where there would normally be none. Awnings keep you cool without having to spend a lot of money. In fact retractable awnings can actually save you money on energy costs by cooling your home. Because awnings block the sun s rays and cool your home you won t need the air conditioner as much and energy costs will go down. Plus you re helping out the environment. Retractable awnings also protect furniture and carpets from fading due to excessive sun exposure. Patio awnings protect windows and doors from weather damage and provide shelter and protection when you leave the house especially on rainy days. Stand under the patio awning while you open your umbrella or wait to be let into the house by someone inside.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.